Heads up, Egypt – it’s time to let your hair down. The experts at TRESemmé have launched TRESemmé Keratin Smooth, to help fight the frizz. The face of the campaign: none other than actress Jamila Awad of Taht El Saytara fame.
‘The Frizz’ as it shall hence be known, is a perennial problem for so many women of Egypt; in addition to a natural inclination to wiry hair, the heat and the general wear and tear of life in the belly of the beast that is Cairo certainly doesn’t help. The Keratin Smooth line, which consists of specially formulated shampoo, conditioner and special heat activator treatment, might well be the answer to your hair-based heartbreaks and cut down on the bad hair days – in fact, TRESemmé promises it will and they’ve recruited one of the breakout stars of film and TV over the last year to prove so.
Having begun the challenge last week, Awad will be posting pictures of herself wearing one different hairstyle every week on Instagram for the next six weeks as part of the campaign’s 7-day challenge; copy those dos and you could win yourself TRESemmé gift vouchers worth 1,000LE, with the winners set to receive a voucher worth a whopping 10,000LE.
Let’s face it, most of us suffer from hair that spirals out of control (literally). Pinterest tells us to use everything from yoghurt to raw eggs to tame the tangle, but TRESemmé Keratin Smooth line promises to smoothen hair for a whole week or up to 3 washes. Infused with Keratin, the collection is specially formulated to leave hair sleek and shiny while eliminating frizz.
By Kalam El Qahaira