2018-05-25 05:01:36date was

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  • The Blue Experience: Fashion Funds Goes to Sahel


    In the spirit of summer, Egyptian lifestyle and fashion event organisers, Fashion Funds, are set to host the Blue Experience Fashion Show at Ciel Beach Bar at the North Coast’s Amwaj on Saturday 1st of August.

     The event will come some six months after Fashion Funds last took the road, having taken over Nile-side Giza lounge, Eat & Barrel, in March for an event that saw over fifty different brands and designers attend alongside the city’s fashionistas.

    With beach season all but here, the Blue Experience puts the focus on swimwear and beachwear, with local, regional and international brands and designers coming out to play  at what is shaping up to be more than your run-of-the-mill fashion show.

     In addition to getting an exclusive sneak-peek at the new summer collection from Egyptian leather goods brand, ZAAM, attendees will be treated to live entertainment, a spot of water-sports, edibles from the Smokery and a Jacuzzi from which one can enjoy the view – be that view a pristine coast or a leggy runway model.

     Fashion Funds is an offshoot of website, Fashion Garage, which acts as a platform that connects up-and-coming designers and boutiques with Egypt’s fashion-hungry. Under the steady, manicured hand of Heba Serag Eldin, Fashion Funds has, in no time, made its mark on the local fashion scene, holding its own events and collaborating with other fashion institutions, like the Cairo Fashion Festival.

     We’ll be waiting for you by the pool with a drink in hand – for more information, click here.