Though the MENA region has experiences economic growth in recent years, the gap between rich and poor only seems to be growing – socially as much as financially.
In addition to the unsettled political situation in Egypt, these conditions have serious implications on approximately 35 million children and young people in the country, as rising poverty and unemployment put children and young people at increased risk of irregular migration and homelessness, as well as food insecurity and psychological trauma – especially for refugee families.
In 2009, Bulgari decided to take action on behalf of children in need around the world. Partnering with Save the Children, Bulgari launched a campaign in all its stores worldwide, with a huge share from the sale of a special Save the Children jewellery collection – custom designed by Bulgari – is donated to support the organisation.
The B.Zero1 pendant and the B.Zero1 ring retail for $510 each, of which $100 is donated to Save the Children and, since its launch seven years ago, the initiative has raised an astonishing $35 million for the group.
The campaign has had the support of several A-listers including Luke Evans, Meg Ryan, Carla Bruni and Eric Bana and you can be a part of it too right here in Egypt; check out the Bulgari’s Cairo branch at First Mall for the collection and you can be featured by Bulgari by posting a photo of the either piece with the hashtag #SaveTheChildren.
For more information, click here.