Dubai’s breathtaking desert is set to star in the first-of-its-kind epic short film created and produced by iconic brand Pepsi. As part of #PepsiChallenge, 121 4X4s broke the Guinness World Record for the largest synchronized car dance in the world, stretching over 80 meters in diameter, with renowned UK-based graffiti artist INSA acting as creative choreographer for the filming.
This distinctive activity was shot from various perspectives, including on-the-ground, with drone cameras and via UrtheCast – the world’s first full-color Ultra High-Definition video system located aboard the International Space Station (ISS).
To be released this fall, the short film will be shot from multiple locations and perspectives – both on Earth and in space. Designed to unite and inspire generations around the world as part of the #PepsiChallenge, filming will take place in more than 10 countries across four continents, during which thousands of consumers will come together to be filmed by UrtheCast’s proprietary HD video camera – permanently and impressively leaving their mark on history as part of this once-in-a-lifetime experience.
#PepsiChallenge, which became Twitter’s #1 trending topic worldwide following its launch, will continue to host a range of global and local challenges throughout 2015 designed to galvanize consumers around the world to live life to the fullest and make every moment – big or small – epic. Challenges are issued on Pepsi social media channels, websites and via global and local ambassadors. Visit www.YallaNow.com and Pepsi social channels for more information and challenge details.
By Alan Smithee