Has anyone else noticed that Egyptian football fans tend to wear the national football shirt of any country but Egypt? It’s a strange phenomenon, but one that Coca Cola are helping change the tide of with a new series of activations set to target football fanatics directly.
With the biggest competition on the continent just a month away or so, interest in the Egyptian national team is riding a high, with the team set to enter as one of the favourites. To help fans support the team in style, Coca Cola is offering them the chance to exchange any (and they mean any) foreign football jersey for an exclusive Coca Cola football shirt – for free.
With this shirt-exchange road-show set to begin this month, the campaign has already gone viral thanks to a video that features some of the biggest names in the sport. The video has been doing the rounds on social media, with fans already buzzing at what is a unique fan-based movement and platform. With restrictions on fan attendances still in place, it’s about time Egypt’s fans got a little treat.
By Kalam El Qahaira