The folk at award-winning, Cairo-based creative agency, Digital Republic, are popping bottles today, so to speak, with the announcement that the international Dentsu Aegis Network has acquired a majority interest in the company.
As one of the leading independent creative and full service digital agencies in Egypt, the move will see Digital Republic join the ranks of global agency, Isobar, and rebrand as Digital Republic, Linked by Isobar.
But what does this mean for Digital Republic?
It means great news. Operating in over 45 markets, Isobar’s experience, regional network and resources will serve to further extend Digital Republic’s already prolific operations and open up new opportunities for the company as the two transition into operating as one brand.
An excited Karim Khalifa, CEO and co-founder of Digital Republic, is confident that this evolution is a big step forward for all involved.
“Partnering with the global scale, exceptional consumer insight and trading power of Dentsu Aegis Network will greatly benefit our existing client base and team, also creating a whole host of new opportunities for us across MENA,” continuing, “The match with Isobar made sense to us because we share the same culture, values and a common passion for technology and innovation.”
Karim Khalifa (L) with CEO of Dentsu Aegis Network MENA, Michael Nederlof (R).
The acquisition pays testament to what Khalifa and co. have done in what is a short period of time. Having launched in 2009 in Cairo, Digital Republic quickly became one of the most acclaimed – and in-demand – agencies of its kind in the region, extending its operations to Dubai in 2012, while boasting some of the biggest brands around on its growing rolodex of clients.
By Kalam El Qahaira