2016-12-11 08:07:28date was

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  • Huawei Launches Revolutionary New P9 in Egypt with Spectacular Event

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    Huawei has been a name on everyone’s lips – particularly those of photographers – in Egypt over the last year, with several new, innovative smartphones released locally to great acclaim.

    The latest release from the global brand comes on the form of the much anticipated P9 and P9 Plus – and it’s got everyone rather excited. Co-engineered in collaboration with iconic German optics company and camera manufacturer, Leica Camera AG, the P9 and P9 Plus is stepping up the smartphone photography game like never before.

    The launch, which took place this week at the Nile Ritz-Carlton, was attended by some of the leading local figures from the world of photography, with several being invited to take a series of photos using the P9,before displaying them at an event – an event  that was presented by Egyptian model and actress Tara Emad. In addition, Lebanese superstar, Nicole Saba, took to the stage for a special performance alongside other live entertainment at what was glitzy night all-round.

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    Also in attendance was head of Huawei Device North Africa, Bruce Fan, who was excited about the collaboration with Leica – a leader in its field.

    “Consumers around the world use their smartphones to take billions of pictures each year, making photography critical to user experience. P9 users can now capture images with unmatched clarity, richness and authenticity, with a masterfully designed and powerful smartphone that looks and feels incredible.”

    Big words, indeed, but what do the P9 and P9 Plus bring to the table?

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    Well, from software and hardware, to optical lenses, sensors and even image-processing algorithms, Huawei and Leica’s collaboration means that when it comes to the simple act of taking a photo of P9, the whole process has been optimized from all angles. We’ll save you the jargon, but for example, the RGB camera on the P9 has been honed to capture color, with the monochrome camera focusing on acquiring picture detail. Leica’s influence can also be found in the the three film modes that the P9 camera offers (Standard, Vivid Colours and Smooth Colours) and, using Huawei’s Hybrid Focus technology, the P9’s camera captures image at a more superior speed, accuracy and stability, while the wide-aperture feature allows the more experimental photographers to play around with visual effects.

    The P9 and P9 Plus will be available from May 20th in Egypt. For more information, click here.
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    By Kalam El Qahaira

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