Call us cynical, but goodwill is hard to come by in Egypt these days. Ramadan aside, mobilising Egyptians for a cause that isn’t necessarily born of their own very personal principles is a challenge unto itself, but the Courtyard in Maadi is making it easy.
Working in collaboration with the Egyptian Food Bank, the Courtyard is pledging to cover the cost of one cooked meal to feed a person in need for every Instagram post that uses the hashtags, #Etfadal and #WorldFoodBank. Having kicked off the campaign on October 11th, you will have the chance to play your part until the 16th. Regardless of whether your post is food related or not, it really is as simple as that.
Having opened earlier this year, the Courtyard has emerged as a rapidly growing go-to spot for Maadi residents, with the dining and entertainment complex housing the likes of MINCE, Cafe Supreme and even a branch of Fight & Fitness Factory.
By Kalam El Qahaira