As Cairo’s fashion identity continues to grow and evolve, so does the increasing number of fashion-relevant events and project – none more so than Cairo Fashion Festival. Now in its fifth edition, CFF is set to return on Friday 6th of November at Cairo Festival City’s Grand Amphitheater with the theme of the all-day event being ‘Monochrome’.
As one of the premier events on Cairo’s fashion calendar, CFF will once again welcome some of the country’s – and region’s – biggest names, with fashonistas and shopaholics set to come from far and wide. The bazaar is shaping up to be bigger and better than ever, with a reported 50-plus exhibitors setting up shop alongside a non-stop fashion presentation for local designers and international brands. Live entertainment is another highlight of the festival, as well as the 15 runway shows attendees can expect to see.
The event marks a successful few years for CFF, which has quickly cemented itself as a hotbed of all things fashion. “This season, we will take fashion one step ahead in Egypt,” says CFF founder, Omar Madkour. “The idea is to share, explore and experience. Only then can we learn and develop.”
As well as attracting the attention of some of the biggest brand names, CFF has also made a concerted effort to provide a platform for the increasingly deep pool of local talent. One way Madkour and co. are doing so this time around is via a special collaboration with department store, EGO. The two fashion entities are teaming up to provide what is being called an ‘extended platform to support the local design industry.’ What this essentially means is that many of the collections and pieces that will appear on runways at CFF will be available at EGO – a fitting vehicle for Egyptian designers.
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By Gemima Flashback