2016-10-21 23:45:34date was

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  • Believe in Pink: The Wellness Log to Raise Money for Breast Cancer Awareness


    While Cairo’s testosterone fuelled men prepare for Movember, Breast Cancer Awareness Month has almost gone unnoticed this year. Founded in the US in 1985, the annual campaign has since become a collaborative international project that has welcomed aboard hundreds of charities from across the world.

    Being a global citizen has never been a strong suit for the average Cairene, but several initiatives in Egypt have brought the issue to the limelight and one of the biggest events of the month comes courtesy of the fitness fanatics behind the increasingly popular Wellness Log.

    Set to take place in the 6th of October City's Gardenia compound on Saturday (25th), Believe in Pink is aiming to raise money for the Breast Cancer Foundation of Egypt. The event is set to kick at 1PM, with a photo session of sorts at Gardenia Clubhouse, before a second session at 4PM. Attendees can have their picture taken and attach a message of support.

    The real meat of the event, however, starts at 5PM with a 3KM run led by Hana Hamouda and another 5KM run led by Hana El Fekky starts at the slightly later time of 5.30PM, while Amy Shokry is in charge of the Great Walk at 7PM, which is open to everyone and anyone.

    Co-founder of Believe in Pink and friend of Cairo Gossip, Laila Rostom, is confident that the event can raise much money and awareness.“We are extremely pleased with the number of partners who are interested in taking part in this and thrilled about the positive feedback received so far by the public”.

    Partner-in-crime, Norshek Fawzy, is equally as enthusiastic, stating, “Aside from raising donations, we aim through our campaign to challenge the status quo and help women in Egypt understand the risk factors and how such a disease can be detected early via regular inspections.”

    For more information, click here.