We are, of course, slap bang in the middle of Sahel Season - a time of the year when the only remedy for those inner city blues is to hit the road and head north at every chance possible. With no shortage of hotspots along the North Coast to get your dose of sun, sea and sand, Amwaj has emerged as one of the most popular locations this summer once again.
So much so, in fact, that some of the country's top social media influencers were recently invited to - well, no one's really sure what they were doing, but it was a barrel of laughs all the same as they all got a taste of Amwaj. Al Mohayesoon funnyman, Mohamed Mekkawy, was hayes-ing, magician and illusionist, Moustapha Berjaoui, bent the rules of logic, and fitness fiend, Mo Hadary, did some push-ups. Meanwhile, fashionistas and general socialites, Huda El Mofty and Nourhan Eissa, were the cherries on top of a largely zany ice-cream sundae.