2018-05-24 10:13:40date was

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  • Converse Made By You Launch @ Gŭ Bar

    Cairo's coolest cats, hippest hippos and trendiest tigers descended on Zamalek Nile-side hangout, Gŭ Bar, for the cool, hip and trendy Egyptian launch of Converse's Made By You campaign, with five of Cairo's coolest, hippest and trendiest influencers leading the charge. Said influeners were made up of the likes of artist, Farahzada El Shihy, and recent Cairo Gossip interviewee, Haya Khairat, and the campaign is really quite simple and continues Converse's tradition of involving its customers and fans. Essentially, in celebration of 100 years of the classic Chuck Taylor shoe, celebrities, figures and even 'normals' like you and I are invited to tell their stories through their worn-Converse - because while a picture might be worth a thousands words, a scuffed pair of shoes are clearly worth more. The night was a mishmash of drink, food, celebrities and live entertainment, with attendees treated to a special performance by local band, FUNK Off, and a suitably cool, hip and trendy dance performance.